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The Most Instagrammable Moments from Fashion Month


From New York to Milan, Ruby Naldrett rounds up the 10 most Instagrammable moments from fashion month.


© Andrea Adriani via Vogue Runway


Things kicked off in Copenhagen where brands including Ganni and ROTATE Birger Christensen showcased their Autumn/Winter collections. Next came New York, where star-studded FROWs watched with eager eyes as contemporary brands LaQuan Smith and Christian Siriano hit the runway.


Then the fashion pack touched down in London town, where the very best of the UK's homegrown talent; including Shrimps and Richard Quinn, debuted their new collections paying tongue-in-cheek homage to the royal family.


Finally in the home stretch of the worldwide fashion tour came Milan and Paris, where the superbrands showed off their eagerly awaited new collections. We saw something from every spectrum of the fashion world - from miniature belt bags at Prada to huge, ostentatious headpieces at Moschino.


One thing for sure, this fashion month set Instagram alight with content. Here is our rundown of the very best moments:

© LaQuan Smith via Instagram


1. I'm Moving Out

LaQuan Smith sent models down the catwalk clutching bags printed with the irreverent slogans 'Hoe Bag' and 'I'm Moving Out'. The cheeky slogans proved a departure from the western-inspired aesthetic we saw from Smith last season. Although they're very much love-it-or-hate-it kind of piece, something tells us we'll be seeing these bags everywhere in a few months' time.


© Batsheva via Instagram


2. Get Your Skates On

What better way to command attention than to present your brand new collection on ice? Well, that's exactly what Batsheva did. As part of their new season launch, the brand dropped a selection of images straight to Vogue Runway, and rather than the usual models, professional figure skaters were decked out in the brand's upcoming Autumn/Winter collection. Known for their prim and proper prairie dresses that wouldn't look out of place on one of the March sisters, it was fun to see Batsheva injecting new prints and a large dose of fun to NYFW.



© Jam Stoker via British Vogue on Instagram


3. Her Royal Majesty

The biggest fashion icon of this year's LFW was surprisingly, none other than Her Majesty The Queen. At Shrimps, the entire collection took inspiration from HRH's wardrobe throughout the years, presenting looks that wouldn't be out of place on the set of The Crown. Arguably the most insta-worthy was more Princess Diana than the Queen herself, with the model sporting a fuschia pink, off-shoulder gown, styled with baby blue gloves, pearls and a very '80s haircut.



© Corey Tenold via Vogue Germany on Instagram


4. God Save the Quinn

Shrimps weren't the only brand paying homage to the royals, with Richard Quinn presenting a heavily embellished jacket emblazoned with 'GOD SAVE THE QUINN'. A tongue-in-cheek homage to Her Majesty, perhaps? Who can forget two years ago, when Queen Elizabeth herself took a seat in the FROW next to fashion royalty Anna Wintour to watch Quinn's show?



© Moschino via Instagram


5. Let Them Eat Cake

Not one to shy away from an Instagrammable moment, the ever-reserved Jeremy Scott presented perhaps his most avant-garde Moschino collection to date. Taking inspiration from the last queen of France, Marie Antoinette. Models were styled with big18th-century hair and decadent cake-themed frocks in a nod to her infamous 'Let Them Eat Cake' catchphrase. If we're being factually correct, the collection leant more towards the aesthetic of Sofia Coppola's 2006 film version - however, we're sure to see this collection pop up at this year's 'About Time: Fashion and Duration' Met Gala in May.



© Adrien Dirand via Dior on Instagram


6. I Say I

Maria Grazia Chiuri once again brought feminism to the forefront of the Dior show. Coinciding with the landmark sexual assault conviction against Harvey Weinstein in New York earlier that week, Dior's show gave a spotlight to femininity and the fight against the patriarchy. Grazia Chiuri teamed up with the renowned artist, Claire Fontaine, to create a runway space inspired by the late Carla Lonzi's feminist manifesto 'I Say I'.



© Now Fashion via Instagram


7. Balenciaga Makes A Splash

Balenciaga is known for their stand-out shows, and FW20 was no exception. Creative Director Demna Gvasalia brought a gothic edge to Paris Fashion Week, dressing models in head-to-toe black complete with dark contact lenses, for a truly creepy edge. The pièce de résistance? The models sashayed down a catwalk flooded with water, creating a dark and haunting mood for the audience who looked on.



© Thom Browne NY via Instagram


8. Welcome To The Ark

Animals came in two by two (literally) at the Thom Browne show. Clad in hats crafted by the iconic milliner Stephen Jones, models headed down the catwalk in pairs dressed as various members of the animal kingdom. It didn't end at the headwear either, models carried dog-shaped tote bags and wore outerwear adorned with minute bears and zebras.



© Vogue Czechoslovakia via Instagram


9. Long Live the (Mc)Queen

At Alexander McQueen, Creative Director Sarah Burton looked to the brand's colourful and expressionist history for inspiration for her latest collection. We saw the return of the iconic knuckle duster bag, and homage was paid to the late Lee McQueen's most memorable collections, with Burton taking details from his past shows and bringing them into the new decade.



© Vogue Taiwan via Instagram


10. A New Era

Last but by certainly no means least, came the most highly anticipated show of all: Chanel. Since long-time creative director Karl Lagerfeld's passing last year, his successor Virginie Viard has quietly taken the reigns and continued his legacy. The FW20 collection was the first real departure from Lagerfeld, and through the fresh and exciting collection, it was clear that Viard was finally ready to step forward and put her own stamp on the iconic French powerhouse brand.



Words by Ruby Naldrett

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