Powered by 

Trending: Instagram-Worthy Moments from LFWM

Daniel Flay recaps the viral moments from the most talked-about shows and presentations of London Fashion Week Men's AW20.

© Per Götesson via Instagram


As London Fashion Week Men’s draws to a close for another season, we round up the key moments that created a buzz in the social sphere.


Nicholas Daley

© Nicholas Daley via Instagram


Welcome to the world of Nicholas Daley. Music and fashion struck the perfect note during the designer's AW20 showcase. Live performances by Rago Foot, Kwake Bass, and Wu-Lu provided the soundtrack for the evening and delivered endless shareable moments.


Tokyo James

© Tokyo James via Instagram


Let it snow! For his Fall collection, Tokyo James sent models down the runway with snow-covered faces. Double tap-worthy beauty looks are becoming an increasingly popular fixture on the LFWM runways and our Instagram feeds.


paria /FARZANEH

© paria /FARZANEH via Instagram


An Iranian wedding complete with a bride in a white lace dress seated under a traditional ceremonial canopy, the paria /FARZANEH served up Instagrammable moment after Instagrammable moment (and an array of freshly baked Iranian pastries too).


Per Götesson

© Per Götesson via Instagram


An homage to the life of playwright Joe Orton, Per Götesson's AW20 runway was littered with urinals, sinks and flowers, with abstract installations at either end. It proved to be one of the event's most memorable and shareable moments.


Charles Jeffrey Loverboy

© Charles Jeffrey via Instagram


The Battersea Arts Centre played host to Charles Jeffrey's AW20 show; an 80s punk, plaid-inspired affair set against a backdrop that can only be described as an unholy wonderland. The space featured a giant tree studded with CDs beneath a giant disco ball, that illuminated the room with iridescent strobes - an Instagrammer's dream.


Words by Daniel Flay


+44 20 8191 7690

The Fashion Digital Ltd, 216 Tower Bridge Road, SE1 2UP