We shine a spotlight on the digital superstars you need in your feed...
Combining editorial edge, marketing expertise and style know-how isn’t an easy feat, which is why the superstar social media editor is a rare breed. We’re spotlighting the five social media editors who are the voices behind some of our favourite brands and magazines, making an art form of slick Snapchat stories and gallery-worthy Instagram posts. Your following spree starts here.
1. Eva Alt, Social Media Editor at Glossier
THE ED: Ballet dancer-turned-digital queen
THE 9-5: Alt’s behind Glossier’s dreamy, pink-tinged Instagram feed, promoting the beauty brand in a refreshingly organic way.
FOLLOW FOR: Fresh-faced selfies, vintage fashion photography and ballerinas
2. Victoria Tomkinson, Associate Social Media Editor at Refinery29
THE ED: A Liverpudlian in New York
THE 9-5: Tomkinson is Refinery29’s resident social media oracle, helping to mastermind those temptingly clickable Facebook posts.
FOLLOW FOR: New York's finest fare and excellent mirror selfies
3. Lucy Nicholls, Social Media Content Producer at Boden
THE ED: Shiny Thoughts blogger and Former ASOS-er
THE 9-5: It’s no wonder Nicholls was appointed to create the colourful content in Boden’s social feeds; she’s long been a fan of colour at her avidly-read blog, Shiny Thoughts.
FOLLOW FOR: Outfit posts and London snapshots, all in a rainbow palette
4. Lauren Luxemberg, Social Media Editor at Mr Porter
THE ED: London-based Canadian blogger and digi-guru
THE 9-5: Luxemberg captures travel and style for Mr Porter’s super-slick social media. Clean lines, colour stories and crisp photography is this social media ed’s Instagram calling card.
FOLLOW FOR: An impeccably colour-coordinated, globe-trotting feed that inspires both wanderlust and shopping urges
5. Hayley Bloomingdale, Editor & Social Media Manager at Moda Operandi
THE ED: The New York-based editor – and Bloomingdale’s heiress – has fashion in her blood (and Insta feed)
THE 9-5: Bloomingdale curates all things bright and beautiful for Moda Operandi’s social channels, as well as the retailer’s on-site editorial.
FOLLOW FOR: Party pics, floral bouquets and Bloomingdale’s cute clan (aka the social media eds of tomorrow)
Words: Natalie Hughes