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FashDigiDigest #16

January 20, 2017

The biggest stories from the world of fashion and social media.                                   

 

 

 

This week, discover what Snapchat’s latest ad features mean for fashion brands, how storytelling is helping brands sell more products and which platform is the latest to roll out live video. 

 

Do Digital Brands Need Physical Stores?

 

https://www.businessoffashion.com/articles/intelligence/do-digital-brands-need-physical-stores  

 

Instagram Now Lets You Stream Live Videos that Disappear as Soon as They End

 

http://www.wired.co.uk/article/instagram-live-video-stories  

 

Jewellery Startups Are mining Instagram to Make Product Decisions  

 

http://www.glossy.co/platform-effect/jewelry-startups-are-mining-instagram-to-make-product-decisions

 

How Storytelling Is Helping Brands Sell More Products

 

http://www.adweek.com/news/advertising-branding/infographic-how-storytelling-helping-brands-sell-more-products-175524

 

What Snapchat’s Latest Ad Features Mean for Fashion Brands
 
http://www.glossy.co/platform-effect/what-snapchats-latest-ad-features-mean-for-fashion-brands

 

Compiled by Dan Flay

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