Those who have made it their New Year's resolution to save money and shop less now have an added platform to avoid on their journey to thriftiness.
Instagram's vintage stores have changed absent-minded scrolling into an opportunity to find that perfect 1960s marabou cape you never realised was missing from your wardrobe. We've delved through the treasure trove that is the insta-shopping world to put together our top five vintage Insta-shops to follow.
1. The Corner Store (@the_corner_store)
The Corner Store hosts a wealth of incredible vintage finds, from Oscar de la Renta jackets to Ralph Lauren pyjama jackets. Their store is based in the US, but ships internationally to deliver the goods to everyone - just like a sartorial Santa Claus.
2. Persephone (@persephonevint)
The fresh and clean feel of their Insta-feed makes you never want to visit a musty-smelling vintage store again. Persephone take lust-worthy pieces and puts them together to create the visually compelling Insta-store of dreams. Find their store on Etsy and shop the feed to build the 2018 wardrobe you know you deserve.
3. Narrative (@shop_narrative)
For style inspiration and affordable vintage items, look no further than the Narrative Instagram feed. With stores on both ASOS Marketplace and Etsy, their collection of men's and women's clothing and accessories makes it easy to find that throw-back piece that won't break the bank. Our favourite finds? The patterned shift dresses and clasped bags serving you the classic Brigitte Bardot look.
4. The Zoo Boutique (@the__zoo)
You know the situation - you're staring at your floor at all the discarded outfits for your evening, cursing the fact that you don't own that perfect red sequinned 1960s skirt that was sourced from a Parisian backstreet theatre company. Ok, maybe not that exact situation, but you know the feeling. The Zoo Boutique is the place to go when you want to find truly unique pieces that will turn heads in every direction. To buy, just comment your postal code and pay within an hour for your items to be shipped from Paris. Very quick, very easy, and very very cool.
5. The Vintage Edit (@the_vintage_edit)
Not technically a store, but as good as one. The Vintage Edit checks up on the best vintage finds around in other stores and posts them to its feed for the perfect round-up of what's on offer. If you're after a more selective shopping experience, give the Edit a follow to do the work for you.
To those of you who did make that New Year's resolution of saving: we're very sorry that the above list has now broken that resolution. We hope the therapy of buying those 1980s Prada pumps provides you with some comfort.
Words: Jess Benjamin