Five Tips to Optimise Your Mobile Commerce Strategy
Supercharge your mobile commerce strategy with these five tips.
© Christian Vierig via Instagram
Track Mobile Sales
Your main aim should be converting traffic to your mobile site. Utilise Google Analytics to track your clicks so that you can attribute your sales to specific Instagram posts. GA's ecommerce tracker is a really handy way to see how many sales you’ve generated from Instagram.
Use Instagram Stories and Instagram Live to answer questions from customers in real time. Encouraging conversations allows you to connect with consumers in a way that's much more relaxed than traditional customer-service methods.
Analytics tools will provide you with data relating to specific products to see how they’re performing on Instagram but it's what you do with these insights that's important. Understanding these metrics and adjusting your strategy accordingly is key.
Streamline Check out
It's important that posts are linked to mobile-optimised landing pages to ensure a seamless customer experience. A streamlined checkout will result in lower abandonment rates and increase conversions.
Invest in Ads
Due to the Instagram algorithm a staggering 70% of posts don’t get seen. Carousel and Story ads are a great way to ensure your content is seen by relevant and engaged audiences. Remember to include a clear call-to-action and strong visuals.
Words by Daniel Flay