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How To Utilise Instagram Stories for Brands

Turn your brand's Instagram Story into an innovative space to watch and share content, with these helpful tips and pointers.

You can definitely afford to have a bit more fun with your brand's Instagram Story. But although it's nice not having to worry about coordinating colour schemes and witty captions, that doesn't mean that you should just post for the sake of it. As more and more brands get to know the platform better, marketeers are transforming their Instagram Stories into a must-watch behind the scenes glimpse into brand life, exclusive offers and influencer takeovers.

1. Exclusive Offers

Introducing social-only discount codes is a really simple and effective way to ensure that your followers regularly check your Instagram Stories for updates.

2. Sneak Peaks

Share content that your followers won't be able to see anywhere else online, like exclusive pictures of your latest collection or need-to-know details about hotly anticipated product drops.

3. Create a Story

Follow in ASOS's footsteps and create playful graphics that introduce users to new products every time they tap. Whether it's must-have party dresses or summer's best bikinis, be creative!

4. Influencer Takeovers

Instagram takeovers are a great way for brands and influencers to collaborate and grow their audience by cross-promoting content, typically over a 24 hour period.

5. Go Behind the Scenes

Users love a behind the scenes look at everything from fashion shows and photoshoots to general office life. Introduce followers to your staff, friends and collaborators.

Words: Dan Flay

Image via Planoly

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