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Tips for Creating Engaging Videos for Instagram

Discover how to create engaging videos for social media.

Video content isn’t just popular on YouTube anymore, it’s an important part of almost every other social media platform too. Whether you're sharing content to Instagram, Facebook or Snapchat, making an engaging video is a lot easier than you might think. Follow our five tips to create video content like a pro...

1. Keep Things Short & Sweet

Ultimately, the longer your Instagram video is, the more viewers it's likely to to lose along the way. Shorter videos typically receive more engagements and are more shareable as a result. The ideal length of Instagram videos is between 30 seconds to 1 minute long, while 10 seconds is the perfect length for Stories. Try to keep your videos as short and punchy as possible, you can always tease your followers with face paced snippets and link to the full campaign video in your bio.

2. Take Advantage of Trends

Timely content is key. Embrace the buzz surrounding a particular online trend and create a video that is both relevant to your audience and leverages its viral appeal. Make sure that you stay on top of the latest social media trends and align your video strategy with key events or holidays, such as festivals and fashion weeks. Stay true to your brand and focus on the trends that will appeal to your Instagram audience the most.

3. Include Influencers

Tie in your video strategy with your influencer outreach programme and create engaging video content featuring some of your brand's favourite influencers. Cross-promoting these videos on their feed and stories will not only boost your video's views and but also increase brand exposure too. Whether its a dedicated shoot, or a compilation of influencer-submitted shorts, ensure you have a clear narrative.

4. Set an Objective

This might sound like we’re stating the obvious, but so many brand videos fail to engage audiences on social media because they don’t have a clear objective in mind. Whether you're creating an awareness campaign, taking viewers behind the scenes or launching a new collection, ensure that your video's purpose is clear.

5. Use Captions Wisely

When scrolling through Instagram, you'll probably have noticed that video doesn’t automatically play audio. Instead, users have to tap for sound. The problem here is that so many important messages get lost without audio. Combat this by making the most of your caption. The copy below your video should do all the talking for you and feature a simple call to action. Alternatively, subtitles are an easy and effective way to engage your audience.

Words by Daniel Flay

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