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How To: Set Up Instagram Shopping

Everything you need to know about Instagram Shopping.

© Arthur Elgort via The Independent

What Is Instagram Shopping?

Instagram Shopping allows brands to tag products in their posts. Brands can tag up to five products per image or up to twenty products per carousel or Instagram Album.

What Are the Benefits of Instagram Shopping?

Instagram Shopping significantly shortens customer journey times. Within a few clicks users are able to visit a retailer's mobile site and check out.

What Are the Requirements of Instagram Shopping?

To set up Instagram Shopping you'll need a Business Profile, a Fan Page on Facebook, an official website which sells physical products, and a Facebook catalog linked to your account.

How Do I Install Instagram Shopping?

If you meet all the requirements mentioned above, simply follow the following steps to activate:

1) Go to Instagram Settings

2) Tap Shopping

3) Select a Product Catalog

What Information Will Consumers See?

Shopping posts and stories give people access to pricing and product details. There's also a link that takes shoppers directly to the brand's website, where they can make a purchase.

How Can I Improve Post Performance?

Instead of sharing ecommerce imagery, post real photos of the product. Whether its user-generated content, street style photography or lookbook imagery, showcase the product in real life to boost engagements and sales.

Words by Daniel Flay

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