How to Establish and Maintain a Presence on TikTok

Everything that you need to know about TikTok.

OVERVIEW

What is TikTok?

TikTok is a social video app that allows users to share short videos that range from 15 seconds to 1 minute. Often referred to as the 'lip-syncing' app TikTok enables its users to act-out clips, memes and videos set to sound bites, music and voiceovers from the platform's extensive audio library.

What type of music is available?

The TikTok audio library is linked with Apple Music, which means users have access to a range of genres from pop and rap to R&B and indie, as well as platforms such as Youtube and SoundCloud. Users can also make original uploads, which often include audio from popular TV shows, as well as viral moments and trending memes.

Who is using TikTok?

TikTok has a diverse international audience, spanning a range of countries and languages. Users are typically younger than 30 years old.

What type of content are users creating?

Due to the nature of the app, trends on TikTok come and go fast. However, videos with viral-appeal like cringe and react videos, as well as duets and hashtag challenges are a sure-fire way to dominate your follower's feeds. Some users also have the ability to livestream which opens up a whole new world of content making opportunities.

How do users engage with content?

TikTok users are able to follow accounts, and interact by 'giving' hearts, adding comments or sharing other user's posts. Users are able to add content to their Favourites section, including videos, hashtags, and sounds.

How does the algorithm work?

Due to the nature of the app, trends on TikTok come and go fast. However, videos with viral-appeal like cringe and react videos, as well as duets and hashtag challenges, are a sure-fire way to dominate your follower's feeds. Some users also have the ability to livestream which opens up a whole new world of content making opportunities. The more engagements your video receives, the more people it will be shown to.

Words by Daniel Flay