Tiffany took to Snapchat to debut its new social media campaign #LoveNotLike. Headed up by former Vogue Creative Director Grace Coddington, Tiffany is hoping to reach a younger, more digitally aware audience through social media and the power of celebrity. Sponsored Lenses have proven to be huge hit with brands like L'Oréal Paris who have previously struggled to encourage customers to engage with branded content, let alone post it online and share it with their friends. Tiffa