Verizon to Launch Digital Advertising Rival to Facebook and Google
Brands may soon have a third option when it comes to online media spend. Verizon's deal with AOL and Yahoo is set to give the phone company a stronger foothold in the digital advertising world. The merger will potentially change the way that brands allocate their online advertising budgets. But whether or not luxury fashion labels will chose to affiliate themselves with this dynamic new partnership is yet unknown. At present Google and Facebook dominate the marketplace but an