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Five to Follow: Brands With The Best Instagram Stories

Five fashion brands with must-see Instagram Stories.

Any social media editor will tell you that storytelling is a key part of marketing your brand online, and features like Instagram Stories are enabling creatives like you and I to share even more in-depth stories with our followers.

Stories can be a valuable addition to a brand's existing Instagram strategy – but how have influencers and designers been using the Stories features so far? From extending their brand message to adding a whole new dimension to their Instagram presence, these are the five most creative brands using Instagram Stories to their advantage...

From its savvy product placement to its cool and quirky graphics, ASOS has turned its Story into a virtual hub where its followers can discover the latest trends in bitesize form.

Saint Laurent doesn't use models-of-the-moment or even influencers to host its social media takeovers, instead it leaves its Story in the hands of artsy types like director like Gaspar Noé.

Join #FendiOnTheRoad. The brand take us behind the scenes with enviable snaps and videos from their travels. Think all things art, fashion and design - in typical Fendi style.

No one extends their brand story better than Alice & Olivia. After teasing followers with beautifully shot imagery in their kitsch and crazy feed, the brand then reveals more via its stories - genius!

Ok, so it's not technically a fashion brand but Vogue is schooling the competition with its super sleek stories and use of Instagram's new 'see more functionality' - this is how it's done!

Words: Dan Flay

Image via Cosmopolitan

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