All the latest fashion and social media news in one easy-to-read post.

Five fashion brands with must-see Instagram Stories. Any social media editor will tell you that storytelling is a key part of marketing your brand online, and features like Instagram Stories are enabling creatives like you and I to share even more in-depth stories with our followers. Stories can be a valuable addition to a brand's existing Instagram strategy – but how have influencers and designers been using the Stories features so far? From extending their brand message to

Which luxury labels are partnering up with streaming services? You've seen them on the runway, poured over their magazine spreads, and even made an impulsive purchase or two. Now let your favourite designers soundtrack your life. From Burberry to Alexander Wang, 2016 became the year that you're just as likely to see a luxury label pop up on Apple Music as you are grace the pages of Vogue. The fashion industry has always shared a close bond with musicians, calling upon artists

Everyone's talking about Instagram Stories. But how should fashion brands and magazines approach this new medium? Those exploring ways to create the perfect story ought to take the lead of US Vogue, who published an Instagram Story to rival all Instagram Stories. The revered fashion magazine recruited the help of Alessandra Ambrosia, Lucky Blue Smith, and Suki Waterhouse to extend the Vogue narrative beyond Conde Nast’s HQ, and capture the ‘miss it and miss out’ style of cont

Tiffany took to Snapchat to debut its new social media campaign #LoveNotLike. Headed up by former Vogue Creative Director Grace Coddington, Tiffany is hoping to reach a younger, more digitally aware audience through social media and the power of celebrity. Sponsored Lenses have proven to be huge hit with brands like L'Oréal Paris who have previously struggled to encourage customers to engage with branded content, let alone post it online and share it with their friends. Tiffa