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TFD Tips: Instagram

Follow these 10 tips to make your Instagram strategy a success.

Whether you want to gain more followers, up your likes, or simply show your competitors how it's done, there are a few important things you need to know first...

1. Follow The 5 C's

The 5 C’s of creating a flawless Instagram feed are as follows; clarity, colour, composition, content and consistency.

2. Collate Your Ideas

Need somewhere to store all of your feed ideas? Create a brand Pinterest board to capture the style of imagery, types of content, and overall vibe you’re trying to evoke online.

3. Focus On Quality

Quality is key. Focus on sourcing and shooting sleek high-quality images that tell a clear brand story.

4. Preparation Is Everything

Create a well-balanced Instagram feed by spacing out imagery, alternating between posts and planning out and arranging the content that you want to share.

5. Turn Your Story Into a Traffic Source

Experimenting with Instagram Stories? Direct traffic to specific brand pages or users by tagging accounts in your story.

6. Get Your Followers Involved

User generated Instagram content is a great way to engage users and encourage them to share posts about your brand.

7. Would You Double Tap That?

Before sharing a photo on Instagram, ask yourself, 'Would I hit like?' If the answer is no, think twice about sharing it.

8. Stay Organised

To make editing Instagram photos easier, reorder your favourite filters and hide the ones you never use. Tap 'manage' to give your editor a reshuffle.

9. Promote Yourself

Brands who tease upcoming Instagram Live broadcasts tend to have higher viewership than those who don't.

10. Use This Helpful Hack

To upload images that weren't shot in the last 24 hours to your Instagram Story, simply screenshot your pic to update the timestamp.

Words: Dan Flay

Image via Fashiony

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