FashDigiDigest #17
All the latest fashion and social media news in one easy-to-read post.
© Burberry AW17
This week, learn why Vogue's Facebook chatbot is this season's must-have accessory, why luxury brands need to market themselves to Millenials and how H&M is overhauling its Instagram with a little bit of help from The Weeknd.
Why Marketing to Millennials is Vital for Luxury
https://www.luxurydaily.com/why-marketing-to-millennials-is-vital-for-luxury/
Is Technology Going Out of Fashion?
http://fashionandmash.com/2017/02/28/technology-fashion-week-innovation/
H&M Turns to Collaborations and a New Instagram Account to Spotlight Menswear
British Vogue Launches Fashion-Forward Facebook Chatbot
http://www.thedrum.com/news/2017/02/17/british-vogue-launches-fashion-forward-facebook-chatbot
Compiled by Dan Flay