From meme-spawning shows to drones on the runway, The Fashion Digital’s director Natalie Hughes downloads the digital trends of AW18.

Forget crushed velvet, posh puffas and brocade, this season's hottest new trend is the chatbot. Following on from the success of Tommy Hilfiger's foray into “see-now-buy-now” fashion, Burberry partnered with Facebook to launch a chatbot of its own. Known for being an early adopter when it comes to social media, Burberry knows all to well that it's better to build an audience early than get left behind. Back in 2015 Burberry became the first brand to stream its London Fashion

Which luxury labels are partnering up with streaming services? You've seen them on the runway, poured over their magazine spreads, and even made an impulsive purchase or two. Now let your favourite designers soundtrack your life. From Burberry to Alexander Wang, 2016 became the year that you're just as likely to see a luxury label pop up on Apple Music as you are grace the pages of Vogue. The fashion industry has always shared a close bond with musicians, calling upon artists

Another week, another round of social media news stories. From Burberry's Pinterest collaboration, to Twitter's sponsored stickers, this week's FashDigiDigest will, as ever, give you everything you need to know about the passing week's most talked about trending topics. Twitter Will Soon Let Everyone Post Moments http://mashable.com/2016/08/09/twitter-moments-expansion/#rpzYkzjGLiqw Snapchat Is Letting More Brands Run Ads Between Friends' Stories http://www.adweek.com/news/te

From Burberry to Sophia Webster, discover five brands mastering Snapchat.