From meme-spawning shows to drones on the runway, The Fashion Digital’s director Natalie Hughes downloads the digital trends of AW18.

What have you missed this week? Find out in our weekly fashion and social media round-up!

The most stylish social media news stories from #NYFW. Vogue's fashionable late arrival to Snapchat Discover and Google's curated fashion week search results were amongst some of the week's most talked about stories. Keep up to date with all of the latest digital happenings from NYFW below... Vogue Snapchat Discover Channel Premieres Amidst NYFW https://www.luxurydaily.com/vogue-snapchat-discover-channel-premieres-amidst-nyfw/ #ICYMI: Desigual’s Models Wore Snapchat Filters a

Google has called upon Kate Lanphear to curate it's fashion week product searches. With Kate Lanphear's help, Google has launched an experimental new service that allows shoppers to browse and buy their favourite looks straight from the runway. The search engine's new functionality is available through Google mobile phone, and displays shoppable imagery when users search 'Fashion Week' or a designer's name alongside the aforementioned term. In addition to the latest runway lo