From meme-spawning shows to drones on the runway, The Fashion Digital’s director Natalie Hughes downloads the digital trends of AW18.

Natalie Hughes is set to talk Fashion Week influencers during a special panel event at LFW.

The most tweeted about stories of the last seven days.

Forget crushed velvet, posh puffas and brocade, this season's hottest new trend is the chatbot. Following on from the success of Tommy Hilfiger's foray into “see-now-buy-now” fashion, Burberry partnered with Facebook to launch a chatbot of its own. Known for being an early adopter when it comes to social media, Burberry knows all to well that it's better to build an audience early than get left behind. Back in 2015 Burberry became the first brand to stream its London Fashion