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The latest happenings from around the web. FashDigiDigest is a snapshot of recent stories that matter most in the world of fashion, social media and digital marketing. In the spotlight this week; Gucci's new mobile game, Facebook's teen-only social network and Pinterest's foray into native video ads. Gucci Ingrains Brand Symbols into Consumer Lexicon Via In-App Game https://www.luxurydaily.com/gucci-ingrains-brand-symbols-into-consumer-lexicon-via-in-app-game/ Pinterest Start

Sephora is introducing a new Tinder-like interface. The aim is to make finding new products fun and easy — shoppers will be able to swipe left to pass, or right to buy from Sephora.com. "We're completely focused on making shopping more efficient, intelligent and fun for our clients," said Julie Bornstein, Chief Marketing and Digital Officer for Sephora. "Swipe It. Shop It" will launch this autumn and will feature on both the brand's mobile site and app. Alongside new season p