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The Fashion Digital connects brands with customers through strategy and storytelling. We specialise in social media and copywriting for brands and companies, in the fashion industry and beyond.


From our London HQ, we work with a roster of global brands to execute sales-driving social media strategies, define brands' editorial voices and produce engaging digital copy, with clients including 7 For All Mankind, Amazon, Rupert Sanderson, H&M, and many more. 


Natalie Hughes has over a decade’s experience in the fashion industry as a social media strategist, digital content creator and journalist.

Previously, she worked as NET-A-PORTER’s Social Media Editor, where she launched the brand on Pinterest and grew the site’s social media presence exponentially. Later, at Christian Louboutin, she oversaw the launch of the brand on Chinese social media channels and drove the brand’s Instagram following to the 1 million milestone.

Additionally, Natalie lectured on social media at Central Saint Martins and is a Pinterest influencer, with 600,000 followers on the platform.

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