Snapchat is set to become even more popular. ​ According to a recent report by eMarketer, the photo-sharing app - which currently boasts over 150 million daily users - will increase its user total to 217 million by the end of 2017. The report suggests that Snapchat will see a 27.2% rise in user growth by the end of 2016 and a further 13.6% increase over the course of 2017. Snapchat's continued growth will no doubt attract the attention of big name brands who to want to engage

Ever wondered what those mysterious Emojis that appear next to your Snapchat contacts actually mean? From the birthday cake to the pink hearts, every emoji has a secret meaning and we've got it all figured out... 💛 Yellow Heart — Best Friends ❤️ Red Heart — Best Friends for at least 2 weeks 💕 Pink Hearts — Best Friends for at least 2 months 👶 Baby — New friend 😎 Face With Sunglasses — You share a Close Friend 😬 Grimacing Face — You share a Best Friend 😏 Smirking Face —

Twitter is letting advertisers sponsor and create their own branded stickers. Following an overhaul of its photo editing tools earlier this year, Twitter users have been busy customising their photos with an array of props, emojis and accessories. Once a photo with stickers has been tweeted, the photo then becomes searchable in a new, visual take on the hashtag. Advertisers can choose to purchase either four or eight branded stickers at a time, all of which will appear in the

Another week, another round of social media news stories. From Burberry's Pinterest collaboration, to Twitter's sponsored stickers, this week's FashDigiDigest will, as ever, give you everything you need to know about the passing week's most talked about trending topics. Twitter Will Soon Let Everyone Post Moments http://mashable.com/2016/08/09/twitter-moments-expansion/#rpzYkzjGLiqw Snapchat Is Letting More Brands Run Ads Between Friends' Stories http://www.adweek.com/news/te

Instagram Stories has continued to dominate the headlines. Yep, that's right. Instagram Stories is the most talked about story of the week. From how brands are using it to what its launch means for arch-rival Snapchat, social media and tech news sites have been a buzz with Instagram-centric stories. Take a peek at our top news picks below... What Fashion Designers Are Doing on Instagram Stories http://www.glossy.co/instagram-effect/what-fashion-designers-are-doing-on-instagra

Theres's an awesome emoji-predicting keyboard app, called Swiftmoji. Finding the right emoji just got a whole lot easier. Swiftmoji aims to minimise the time it takes to find the perfect emoji. This super useful emoji hunting tool works by suggesting a variety of emojis based on whatever users type. For example, typing "fashion" suggests a shoe, a dress and a red lipstick. Although the results can be a little hit and miss from time to time. One things for sure, we're totally

Everyone's talking about Instagram Stories. But how should fashion brands and magazines approach this new medium? Those exploring ways to create the perfect story ought to take the lead of US Vogue, who published an Instagram Story to rival all Instagram Stories. The revered fashion magazine recruited the help of Alessandra Ambrosia, Lucky Blue Smith, and Suki Waterhouse to extend the Vogue narrative beyond Conde Nast’s HQ, and capture the ‘miss it and miss out’ style of cont

What's been going down in the socialsphere this week? From new emojis and Instagram's Snapchat-inspired makeover to why mobile is big news for brands, FashDigiDigest has got it covered. As usual we've rounded up the week's most popular news stories from across the web. Introducing Instagram Stories http://blog.instagram.com/post/148348940287/160802-stories The Outnet’s Social Media Study On Joy Provides Key Content Lessons For Brands http://fashionandmash.com/2016/07/29/outne

Tiffany took to Snapchat to debut its new social media campaign #LoveNotLike. Headed up by former Vogue Creative Director Grace Coddington, Tiffany is hoping to reach a younger, more digitally aware audience through social media and the power of celebrity. Sponsored Lenses have proven to be huge hit with brands like L'Oréal Paris who have previously struggled to encourage customers to engage with branded content, let alone post it online and share it with their friends. Tiffa

The unforgettable new feature that will change the way you snap! For the first time ever, Snapchat is allowing users to save and share old photos. Considering that disappearing content was once the app’s USP, this recent update marks a huge shift in the way that it operates. Not only will memories change the way that users send and share their snaps, it will also provide brands and marketers with exciting new advertising opportunities. To help you make the most of this new fe