Snapchat is set to become even more popular. ​ According to a recent report by eMarketer, the photo-sharing app - which currently boasts over 150 million daily users - will increase its user total to 217 million by the end of 2017. The report suggests that Snapchat will see a 27.2% rise in user growth by the end of 2016 and a further 13.6% increase over the course of 2017. Snapchat's continued growth will no doubt attract the attention of big name brands who to want to engage

The latest happenings from around the web. FashDigiDigest is a snapshot of recent stories that matter most in the world of fashion, social media and digital marketing. In the spotlight this week; Gucci's new mobile game, Facebook's teen-only social network and Pinterest's foray into native video ads. Gucci Ingrains Brand Symbols into Consumer Lexicon Via In-App Game https://www.luxurydaily.com/gucci-ingrains-brand-symbols-into-consumer-lexicon-via-in-app-game/ Pinterest Start

Another week, another round of social media news stories. From Burberry's Pinterest collaboration, to Twitter's sponsored stickers, this week's FashDigiDigest will, as ever, give you everything you need to know about the passing week's most talked about trending topics. Twitter Will Soon Let Everyone Post Moments http://mashable.com/2016/08/09/twitter-moments-expansion/#rpzYkzjGLiqw Snapchat Is Letting More Brands Run Ads Between Friends' Stories http://www.adweek.com/news/te

Instagram has launched a new set of business tools. Featuring three new options including Contact, Insights and Promote, the photo-sharing app's new toolkit aims to help businesses reach new customers and simplify how they measure their performance. In a recent blog post, Instagram explained "With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened! After hundreds o

Yep, that's right! There might soon be a way to save your Insta edits for later. If you thought Instagram Stories was a game changer, you haven't seen anything yet. Instagram is rolling out a new 'drafts' option - music to the ears of social media editors everywhere. Currently pressing the back button discards all of your carefully thought out filter choices, but this new feature will allow users to save their work mid-edit. Although the test version is only available to a se

Twitter Moments is changing. The micro-blogging site is giving brands and influencers access to its ‘Moments’ feature - a tool which will soon be available to all users. The Moments tab currently groups together popular content from across Twitter and allows users to track developing news stories and trending topics. Moments will enable brands to curate and share a selection of tweets that relate to a specifc 'event' or 'theme'. For example, during fashion week luxury brands

Instagram Stories has continued to dominate the headlines. Yep, that's right. Instagram Stories is the most talked about story of the week. From how brands are using it to what its launch means for arch-rival Snapchat, social media and tech news sites have been a buzz with Instagram-centric stories. Take a peek at our top news picks below... What Fashion Designers Are Doing on Instagram Stories http://www.glossy.co/instagram-effect/what-fashion-designers-are-doing-on-instagra

Instagram is rolling out a new-look Explore page with a personalised video feed. The next time you’re on the hunt for clips from LFW or a must-see beauty tutorial, discovering the content that you love on Instagram will be easier than ever before. Dubbed 'Videos You Might Like' this new feature sources videos from across Instagram to create a series of dedicated video streams. Instagram will recommend collections of videos to people based on accounts that they already follow

Sephora is introducing a new Tinder-like interface. The aim is to make finding new products fun and easy — shoppers will be able to swipe left to pass, or right to buy from Sephora.com. "We're completely focused on making shopping more efficient, intelligent and fun for our clients," said Julie Bornstein, Chief Marketing and Digital Officer for Sephora. "Swipe It. Shop It" will launch this autumn and will feature on both the brand's mobile site and app. Alongside new season p

Facebook is currently trialling a new feature that lets you send secret messages to your friends.