This week, Style.com took to Instagram to tease its upcoming relaunch and Snapchat debuted 'Memories'.
Each week we'll be bringing you a carefully curated selection of our favourite stories from the world of fashion and social media.
Here's a short and sweet snapshot of the most popular and inspiring stories from the passing week; including Twitter's new verification guidelines, the rise of square-shaped videos and how retailers can cash in on Pokemon Go.
Twitter just made it a lot easier to get verified
Comment Counts: Retailers Should Look To Pokémon Go For Location Marketing Inspiration
How brands marked #WorldEmojiDay on Twitter
Snapchat wants to show you ads based on what's in your images
Imagining The Virtual Future: What Connected Clothing Might Do For Us
Style.com teases upcoming relaunch on Instagram
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
How to use Snapchat Memories
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Words by Dan Flay