Instagram ads are set to get a whole lot more interactive. The photo-sharing app is enhancing its ad experience by changing how promotions appear in user's feeds. As part of the update, call to actions underneath photos and videos will automatically change colour when user's tap on the name of the profile or hover over an ad for an extended period of time. The upgraded call to action buttons will also reveal key information about featured products, such as price, and destinat

The Twitter character count is changing. In a bid to attract more users to the micro-blogging site, photos, videos, GIFs and quote tweets will no longer have an impact on Twitter's 140-character limit. Currently attachments add an extra 24 characters to the length of a tweet, which up until now was a huge inconvenience for social media editors and brands alike. As part of the new update - which launches on September 19th - tweets that start with a username will now automatica

Google has called upon Kate Lanphear to curate it's fashion week product searches. With Kate Lanphear's help, Google has launched an experimental new service that allows shoppers to browse and buy their favourite looks straight from the runway. The search engine's new functionality is available through Google mobile phone, and displays shoppable imagery when users search 'Fashion Week' or a designer's name alongside the aforementioned term. In addition to the latest runway lo

Can you stay stylish while catching ‘em all? Natalie Hughes investigates… Despite my affinity with all things digital, I don’t ‘do’ video games. My brief affair with the 2D variety (Super Mario Bros on the original NES, if you must know) came to a halt when they assumed a third dimension. Spatial awareness isn’t one of my strong points. Needless to say, when Nintendo unveiled Pokémon GO, I remained stubborn as an ox (or a Charizard). I tweeted ‘Pokémon GO away’, avoided the a

Instagram has launched a new set of business tools. Featuring three new options including Contact, Insights and Promote, the photo-sharing app's new toolkit aims to help businesses reach new customers and simplify how they measure their performance. In a recent blog post, Instagram explained "With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened! After hundreds o

Tiffany took to Snapchat to debut its new social media campaign #LoveNotLike. Headed up by former Vogue Creative Director Grace Coddington, Tiffany is hoping to reach a younger, more digitally aware audience through social media and the power of celebrity. Sponsored Lenses have proven to be huge hit with brands like L'Oréal Paris who have previously struggled to encourage customers to engage with branded content, let alone post it online and share it with their friends. Tiffa

The unforgettable new feature that will change the way you snap! For the first time ever, Snapchat is allowing users to save and share old photos. Considering that disappearing content was once the app’s USP, this recent update marks a huge shift in the way that it operates. Not only will memories change the way that users send and share their snaps, it will also provide brands and marketers with exciting new advertising opportunities. To help you make the most of this new fe

Instagram is rolling out a new-look Explore page with a personalised video feed. The next time you’re on the hunt for clips from LFW or a must-see beauty tutorial, discovering the content that you love on Instagram will be easier than ever before. Dubbed 'Videos You Might Like' this new feature sources videos from across Instagram to create a series of dedicated video streams. Instagram will recommend collections of videos to people based on accounts that they already follow

Michael Kors, Supreme and Mango have been hitting the headlines this week... Here's our round-up of the latest digital news from around the world. This week's trending stories? The Insta-adventures of a Supreme superfan, Michael Kors' latest social savvy and Facebook Messenger's global takeover. The Instagram Unpicking Supreme’s Obscure Hidden References http://www.dazeddigital.com/fashion/article/32180/1/the-instagram-unpicking-supreme-s-obscure-hidden-references Michael Kor

Facebook is currently trialling a new feature that lets you send secret messages to your friends.