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Forget crushed velvet, posh puffas and brocade, this season's hottest new trend is the chatbot. Following on from the success of Tommy Hilfiger's foray into “see-now-buy-now” fashion, Burberry partnered with Facebook to launch a chatbot of its own. Known for being an early adopter when it comes to social media, Burberry knows all to well that it's better to build an audience early than get left behind. Back in 2015 Burberry became the first brand to stream its London Fashion

Snapchat is set to become even more popular. ​ According to a recent report by eMarketer, the photo-sharing app - which currently boasts over 150 million daily users - will increase its user total to 217 million by the end of 2017. The report suggests that Snapchat will see a 27.2% rise in user growth by the end of 2016 and a further 13.6% increase over the course of 2017. Snapchat's continued growth will no doubt attract the attention of big name brands who to want to engage

Can you stay stylish while catching ‘em all? Natalie Hughes investigates… Despite my affinity with all things digital, I don’t ‘do’ video games. My brief affair with the 2D variety (Super Mario Bros on the original NES, if you must know) came to a halt when they assumed a third dimension. Spatial awareness isn’t one of my strong points. Needless to say, when Nintendo unveiled Pokémon GO, I remained stubborn as an ox (or a Charizard). I tweeted ‘Pokémon GO away’, avoided the a

Instagram has launched a new set of business tools. Featuring three new options including Contact, Insights and Promote, the photo-sharing app's new toolkit aims to help businesses reach new customers and simplify how they measure their performance. In a recent blog post, Instagram explained "With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened! After hundreds o

Yep, that's right! There might soon be a way to save your Insta edits for later. If you thought Instagram Stories was a game changer, you haven't seen anything yet. Instagram is rolling out a new 'drafts' option - music to the ears of social media editors everywhere. Currently pressing the back button discards all of your carefully thought out filter choices, but this new feature will allow users to save their work mid-edit. Although the test version is only available to a se

Twitter Moments is changing. The micro-blogging site is giving brands and influencers access to its ‘Moments’ feature - a tool which will soon be available to all users. The Moments tab currently groups together popular content from across Twitter and allows users to track developing news stories and trending topics. Moments will enable brands to curate and share a selection of tweets that relate to a specifc 'event' or 'theme'. For example, during fashion week luxury brands

Instagram Stories has continued to dominate the headlines. Yep, that's right. Instagram Stories is the most talked about story of the week. From how brands are using it to what its launch means for arch-rival Snapchat, social media and tech news sites have been a buzz with Instagram-centric stories. Take a peek at our top news picks below... What Fashion Designers Are Doing on Instagram Stories http://www.glossy.co/instagram-effect/what-fashion-designers-are-doing-on-instagra

Theres's an awesome emoji-predicting keyboard app, called Swiftmoji. Finding the right emoji just got a whole lot easier. Swiftmoji aims to minimise the time it takes to find the perfect emoji. This super useful emoji hunting tool works by suggesting a variety of emojis based on whatever users type. For example, typing "fashion" suggests a shoe, a dress and a red lipstick. Although the results can be a little hit and miss from time to time. One things for sure, we're totally

Everyone's talking about Instagram Stories. But how should fashion brands and magazines approach this new medium? Those exploring ways to create the perfect story ought to take the lead of US Vogue, who published an Instagram Story to rival all Instagram Stories. The revered fashion magazine recruited the help of Alessandra Ambrosia, Lucky Blue Smith, and Suki Waterhouse to extend the Vogue narrative beyond Conde Nast’s HQ, and capture the ‘miss it and miss out’ style of cont